The Eternity of Shabbat Candles (story)

The Eternity of Shabbat Candles

Story which appeared in Nshei Newsletter, a while back.
In 1994, a Jewish advertising executive in New York, came up with an idea:

What if the New York Times (considered the world's most prestigious newspaper) listed the weekly Shabbat candle lighting time, each week.
Sure someone would have to pay for the space.

But imagine the Jewish awareness and pride, that might result from such a prominent mention, of the Jewish Shabbat each week.

He got in touch with a Jewish philanthropist, and sold him on the idea. It cost almost two thousand dollars a week, but he did it.

And for the next five years, each Friday, Jews around the world would see "Jewish Women: Shabbat candle lighting time this Friday is..."
___________
Eventually the philanthropist, had to cut back on a number of his projects. And in June 1999, the little Shabbat notice and stopped appearing in the Friday Times. And from that week on it never appeared again, except once:

On January 1, 2000, the NY Times ran a Millennium edition. It was a special issue, that featured three front pages. One had the news from January 1, 1900. The second was the actual news of the day, January 1, 2000.

And then they had a third front page, projecting future events of January 1, 2100. This was a fictional page.

In addition to the articles, there was one more thing. Down on the bottom of the Year 2100 front page, was the candle lighting time in New York, for January 1, 2100. Nobody paid for it, it was just put in by the Times.
__________
The production manager of the New York Times, an Irish Catholic, was asked about it.

He answered: "We don't know what will happen in the year 2100, it is impossible to predict the future. But one thing you can be certain, that in the year 2100, Jewish women, will be lighting Shabbos candles!"